Mailchimp

Synchronize members and nonmembers to Mailchimp to keep your whole customer base in one audience, ready for newsletters and other custom communications.

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Prerequisites

To enable Mailchimp integration with Spacebring, make sure you’ve completed the following prerequisites:

1. Have an active Spacebring subscription.
2. Have your Mailchimp account set up.
3. Have permission to manage Settings in the location.

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Connect the Mailchimp integration

1. Click the (…) menu next to your location name on the left-side panel > Integrations.

2. Find the Mailchimp integration page.

3. Press Connect.
4. Log in to Mailchimp and authorize Spacebring to access your account.
5. Turn on Sync.
6. Select the Audience to sync customers into. The integration stays Incomplete until you select one.
7. In Customers, choose who to sync:
   • Members — syncs members only and archives nonmembers’ contacts:
     • Spacebring also archives a nonmember’s contact you added in Mailchimp yourself.
     • Archived contacts keep their history and don’t count toward your Mailchimp plan.
   • Members & nonmembers — syncs nonmembers too and restores their archived contacts.
8. In the Tags section, turn on the tags to add to each synced contact, so you can filter the audience for a campaign:
   • Administrator — adds the Administrator tag to every synced administrator
   • Customer role — adds the Member tag to every member and the Nonmember tag to every nonmember, and swaps them when a member becomes a nonmember or the other way around
   • Company manager — adds the Company Manager tag to every company manager
   • Company name — adds the company’s title as a tag to every member of that company
   • Location — adds the location’s title as a tag to every synced contact

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How the Mailchimp integration works

Once you turn on Sync and select an audience, Spacebring adds your current members, or members and nonmembers (depending on your Customers setting), to that audience in Mailchimp as Subscribed contacts — not only the ones who join later. From then on, it syncs new members and/or nonmembers as soon as they’re added in Spacebring. Each contact carries:

• Email address (user’s email address in member web portal)
• FNAME merge tag (user’s name in member web portal)
• LNAME merge tag (user’s surname in member web portal)
• Language (the user’s account language in Spacebring)

Spacebring keeps the audience up to date in real time:

• A contact is updated when the customer changes their name, when their company, company role, or administrator role changes, or when a member becomes a nonmember or the other way around.
• A tag that Spacebring added becomes inactive on a contact once it no longer applies — for example, when a member is no longer a company manager or when the location is renamed.
• If a contact with the same email address already exists in the audience, Spacebring updates that contact instead of adding a second one.
• If a customer changes their email address, the new address is added as a new contact, and the contact with the old address stays in the audience.

If you delete the selected audience in Mailchimp, Spacebring clears the selection and the integration becomes Incomplete until you select another audience.

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Disconnect the Mailchimp integration

To disconnect Mailchimp, follow these steps:

1. Click the (…) menu next to your location name on the left-side panel > Integrations > Mailchimp.
2. Scroll down and press Disconnect. Confirm your choice.

Spacebring also disconnects the integration on its own if your Mailchimp account is deactivated or its authorization is revoked, and notifies the administrators who can manage the location’s settings. Connect Mailchimp again and select the audience to resume syncing.