Campaigns

Campaigns let you send one email or push notification to the members of one or more locations at once, such as a fire drill notice, a monthly update, or a follow-up after an event. Each member gets the campaign once, even when they belong to several of the selected locations.

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Create a campaign

1. Go to Engagement > Campaigns and click Create campaign.
2. On the right, enter a Name. Only administrators see it.
3. In Locations, select the locations whose members can get the campaign.
4. To reach nonmembers or only some people, under Audience, click Add filter, point to a filter, and check who it includes in the list that opens next to it. Without filters, every member of the selected locations gets the campaign.
5. Choose the Channel: Email or Push notification.
6. In the Content tab, write the email or the push notification. The Preview tab shows what members get.
7. Click Save to keep the campaign as a draft. When you open a draft, every change is saved as you make it.

Every campaign has one channel. To reach members by email and push notification, create two campaigns. To delete a draft, click (…) on its row in Engagement > Campaigns > Delete, or open it and click (…) > Delete, then confirm. You can’t restore a deleted campaign. To delete several drafts at once, select their checkboxes, then press Delete at the bottom of the page.

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Choose who gets a campaign

Without filters, every member of the selected locations gets the campaign. With filters, every member and nonmember who matches at least one filter gets it:

• Members and nonmembers: All members or All nonmembers of the selected locations, or both.
• Membership plans: people with the selected membership plans.
• Rental plans: people with a membership that includes the selected rental plans, personally or through their company.
• Companies: people of the selected companies.
• Event attendees: people who joined the selected events.
• Users: the selected people.

For example, to reach all nonmembers and the people of one company, add Members and nonmembers with All nonmembers, and Companies with that company. People who turned off marketing for the campaign’s channel don’t get them. Neither do people who never signed in, such as members you invited who haven’t accepted the invitation yet. While you edit the audience, the right side shows how many Recipients get the campaign and how many Turned off marketing. Click Recipients to see who gets it, or Turned off marketing to see who turned them off.

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Write an email

1. Enter the Subject.
2. Write the Message. It takes the same formatting as a feed post, without attachments.
3. Optionally, type { in the Subject, Message, or Label, or click Insert variable in it, and choose First name, Last name, or Company.
   • It’s added as {customer.name}, {customer.surname}, or {customer.companyTitle}, and each recipient gets their own details in its place, or nothing when they have none.
   • The preview and test emails show your own name, and {customer.companyTitle} as written.
4. Optionally, add a Call to action button below the message: enter its Label and the Link it opens.

Campaign emails show your network’s logo and come from your network’s name. Replies go to your network’s email address. They’re sent from a Spacebring address, even with Custom MAIL FROM, which stays for your other emails. Every email ends with an Unsubscribe link and a link to the member’s notification settings.

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Write a push notification

1. Enter the Title and the Message.
2. Optionally, in In-app link, paste the link to the member web portal page that opens when members tap the notification, such as an event or a shop product. Copy it from the address bar of the member web portal. Without a link, the notification opens the home page. A push notification can’t open a website outside the member app.

Push notifications reach users who have your member mobile app or have allowed notifications in the member web portal.

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Send a test

In the Preview tab, click Send test email or Send test push notification to check a campaign before members get it. A dialog shows where the test goes: a test email goes to your own email address, and a test push notification goes to your devices signed in to the member app. Click the same button in the dialog to send it. Tests don’t count in the campaign’s results.

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Send or schedule a campaign

1. In Engagement > Campaigns, open the draft.
2. On the right, check the number of Recipients.
3. Under When to send, choose Send now, or choose Send later and pick when to send it in Send on. The time is in the time zone of the first selected location.
4. Click Send, then Send again to confirm.

The list of recipients is fixed when sending starts, so members who join later don’t get the campaign.

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Cancel a scheduled campaign

1. Open the scheduled campaign and click Cancel schedule.
2. Confirm your choice. The campaign goes back to drafts, where you can edit and schedule it again.

You can’t cancel a campaign once sending has started.

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Track results

The Campaigns page shows the campaigns of the location selected in the left-side panel, newest first. Each row shows the status, the channel, the author, the audience, the number of recipients, and for emails, the Open rate and the Click rate: the share of recipients who opened the email and the share who clicked a link. To list only some campaigns, click Add filter > Status and select the statuses to show. Open a sent campaign to see how many Recipients it went to. For an email, you also see how many members it was Delivered to, how many Opened it, how many Clicked a link, how many emails Bounced, and how many were Marked as spam. Campaign emails also appear in Email activity under the Campaigns category.

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Understand pricing

Campaigns are free while they’re in beta, by email and by push notification.

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How members turn off campaigns

Members turn off Marketing in the Email or the Push section of their Account > Notifications page, so they can stop campaign emails and keep campaign push notifications, or the other way around. Clicking Unsubscribe from marketing emails in a campaign email turns off campaign emails. The owner chooses whether members start with marketing on or off in the notification preferences, or turns it off for everyone. It can’t be always on, because members can always turn it off.

• In a draft, Turned off marketing shows who turned off marketing for the campaign’s channel.
• Administrators can’t turn marketing back on for a member. Only the member can.

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Who can manage campaigns

• Every administrator can view the campaigns of the locations they manage.
• Administrators with the Campaigns permission can create, edit, test, schedule, cancel, and delete campaigns for the locations they manage.

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FAQs

Can I send a campaign to nonmembers?

Yes. Under Audience, click Add filter > Members and nonmembers and select All nonmembers. To reach members too, also select All members. The other filters reach the nonmembers they match as well.

Can I edit a campaign after it's scheduled?

No. Cancel the schedule first, edit the draft, and schedule it again.