Over 7.1 billion people worldwide are glued to their smartphones daily. 95% of them use smartphones to go online. The conclusion is—in today's mobile world, a website just won't cut it. You need a killer coworking app to unlock the power of those smartphones. Imagine it: a one-stop shop for your members to book desks, connect with coworkers, and manage their workspace experience—all with a few taps.
Hold on a second, though. Just launching an app isn't a magic bullet. We'll show you how to get your members excited about using it and keep them coming back for more!
Coworking App: What Can It Do for Your Space
Running a coworking space is awesome, but managing bookings, payments, events, and member needs can feel like a high-wire act. A coworking app can help you transform chaos into calm and streamline processes for everyone.
For Operators:
- Booking Blitz: Ditch the inbox overflow and frantic phone calls. The app lets your members snag desks, meeting rooms, or even catering with a few taps. Payments are handled electronically, too, saving you time and those inevitable "whoops, forgot my wallet" moments.
- Automated Payday: No more chasing down payments or late fees. The app handles them electronically, ensuring you get paid on time every time. It's like having a tiny digital accountant working for you!
- Data Decoder Ring: Ever wonder if that fancy new podcast room is getting enough love? The app tracks amenity usage, giving you intel to optimize your space for maximum member satisfaction.
- Event Evite Extraordinaire: Spreading the word about workshops or happy hours? A single blast through the app gets the message out to everyone. It keeps your members in the loop and helps build that vibrant community you've been dreaming of.
For Customers:
- Booking Breeze: Finding the perfect work nook becomes a piece of cake. The app lets members book desks, meeting rooms, or even print out their docs—all on the go! No more desk-hunting marathons or waiting in line.
- Payment Powerhouse & Chat Central: Forget the cash scrambles—payments are handled directly through the app. Plus, connecting with other members and the management team is a breeze, fostering a sense of collaboration and community.
- Door-Opening Dynamo: Some apps even let members unlock doors and check in automatically. No more fumbling for keys—just a quick tap and they're good to go! It's like having a personal space-access keycard, all within their phone.
A coworking app streamlines everything, keeps everyone happy, and frees you up to focus on what you do best—creating a thriving hub where your members can work their magic.
Why Your Members Will Love the App (and So Will You!)
Remember that feeling of juggling a million tasks at once? A coworking app can be your lifesaver, making life easier for both you and your members. Here's how:
- Convenience is King: Imagine members booking desks, meeting rooms, and even ordering their favorite cocktails—all with a few taps on their phone. No more endless emails or phone calls for you, and no more desk-hunting or waiting in line for them!
- Productivity Powerhouse: A fully engaged app can actually boost member productivity. They can easily connect with each other, find resources, and manage their workspace needs—all in one place. This frees them up to focus on what they do best—getting stuff done!
- Community Catalyst: Active, connected members are the heart of any coworking space. The app fosters collaboration by making it easy for members to network and build relationships. This not only benefits them, but helps build a strong and vibrant community for your space.
- Revenue Rocket: Think of the app as a mini sales machine. When it's easy for members and even non-members to book spaces and make purchases directly through the app, you can see a healthy increase in revenue. It's a win-win!
Investing in Success
Sure, creating and marketing an app takes time and resources. But getting high user engagement is an investment that pays off. The more members who use and love the app, the more likely they are to stick around as both app users and loyal customers of your coworking space. It's a recipe for success!
Learn how to launch a coworking space app in 5 easy steps
Getting Your Members Onboard: App Adoption Challenges (and How to Conquer Them!)
So, you've got a fantastic coworking app, but getting everyone to use it can feel like pulling teeth. Here's the lowdown on the challenges you might face, along with some tips to turn app skeptics into raving fans.
Download Déjà Vu
Let's face it, our phones are overflowing with apps. The first hurdle is simply getting members to download yours in the busy whirlwind of their lives.
Solution: Make the download process a breeze! Offer clear instructions (QR codes) and highlight the app's benefits during onboarding and through friendly reminders.
Feature Fatigue
Even if they download it, members might not explore all the features, missing out on the full app experience.
Solution: Create engaging tutorials and walkthroughs showcasing the app's value. Highlight features that make their lives easier, like booking meeting rooms, checking events showcase or connecting with other members.
Change Aversion Blues
Some folks just don't like change, especially when it involves yet another app.
Solution: Emphasize how the app improves their coworking experience, not replaces it. Focus on the benefits like convenience, increased productivity, and a stronger community.
Usability is Key
A clunky, confusing app guarantees frustrated members who might just uninstall it.
Solution: Make sure your app is user-friendly with a clear interface and intuitive navigation. Gather feedback from early adopters and iterate to improve the user experience.
Privacy Concerns
With data privacy a hot topic, some members might be hesitant.
Solution: Be transparent about the data you collect and how you use it. Emphasize that you prioritize their privacy and security.
The Data Dilemma
Understanding how members use the app is crucial for improvement, but privacy updates make data analysis tricky.
Solution: Get creative! Use surveys and feedback forms to understand member needs and pain points. Track feature usage anonymously to identify areas for improvement.
Remember
Your app is a tool to empower your members and streamline your operations. By addressing these challenges and keeping the user experience top-notch, you can turn app adoption into a win-win for everyone!
Turning App Skeptics into Fans: Strategies for Soaring App Adoption
So, you've built/purchased a killer coworking app, but getting everyone to use it can feel like pushing a rope uphill. Here's the good news: with a strategic approach and some user love, you can turn app skeptics into raving fans! Let's dive into some winning strategies.
1. Map Out Your App Adoption Adventure!
Every great journey needs a plan. Start by outlining your goals – how many downloads are you aiming for? What are the key actions you want members to take in the app? Next, consider who will champion this app internally (think enthusiastic staff members!) and how you'll measure success. Remember, "monkey see, monkey do" applies here—if your team isn't using the app, members won't either!
2. Make a Splash: Promote Your App Everywhere!
People can't use what they don't know about! Spread the word with eye-catching posters and stickers around your space. Use QR codes that link directly to the app store download page. Don't forget about good old-fashioned email marketing—send clear instructions and a call to action to get members to download the app.
3. Sweeten the Deal: Incentives for Early Adopters
A little nudge can go a long way! Make the app the gateway to exclusive member perks, like discounts on products in your online store or access to special events. Don't forget to show some love to your early adopters—run a prize draw (like a few extra credits on their account) for the first few downloads or give them a shoutout on social media!
4. Onboarding Bliss: Make the First Impression Count!
First impressions matter in the app world too. Craft interactive tutorials that showcase the app's benefits. Offer how-to guides and provide self-service support options like FAQs. Consider personalized training sessions for members who need a little extra help getting started.
5. Keep the Fire Burning: Maintain App Momentum
Don't let the excitement fizzle out! Keep members informed about new features and updates through in-app notifications or your community feed. Regular email newsletters with app tips and educational information can also go a long way.
6. Member Mysteries? Unlock the User Experience!
Understanding your members is key to app success. While tracking user journeys on mobile devices can be tricky, there are still ways to get to know them. Use built in member support tool to gather feedback or send out in-app surveys to learn about their goals and challenges. Use this knowledge to improve your app and services.
7. Track Your Progress: Measure, Analyze, and Adapt!
Don't just assume everything is running smoothly. Keep a close eye on adoption rates (downloads & active users) and key actions performed within the app. Use these numbers to identify areas for improvement and keep refining the app experience—after all, a happy app user is a loyal coworking space member!
The Bottom Line: A Coworking App Can Put Your Space in a Pocket
While there may be hurdles to overcome, getting your members on board with a coworking app is totally worth it. Communication is key—from promoting the app's benefits to explaining cool new features.
Here's the winning formula:
- Sweeten the deal with incentives! Who doesn't love a little reward?
- Onboard them like royalty! Make the first experience smooth and memorable.
- Keep the love going! Offer ongoing support and educational resources.
But the real magic happens when your members are using the app. Track those numbers to see your strategy working its wonders. Plus, listen closely to their feedback—it's gold!
