Perks aren't just extras; they're essentials for today's coworking spaces. People expect more than just a desk and Wi-Fi. They crave community, inspiration, and convenience. If you want to attract and keep top talent, you need to offer a package of benefits that truly wows.
From boosting member satisfaction to driving referrals, the right perks can transform your coworking space into a sought-after destination.
Ready to level up your membership offerings? Let's dive in.
What Are Membership Perks?
Membership perks are the extra goodies that make your coworking space stand out. They're the reasons members choose your place over the competition and keep coming back for more.
Traditionally, perks were often discounts or special offers from outside businesses. Think of them as exclusive VIP treatment for your members. While this is still a great strategy, there's so much more you can do. The best perks are those that directly enhance the member experience and build a strong sense of community.
Let's explore how to create a perk package that sets your coworking space apart.
Types of Membership Perks
There are a few main types of perks you can offer:
- Technology (AWS Activate, Google Cloud, Microsoft Azure, software outsourcing, dev tools).
- Growth (marketing services, sales tools, CRM, calling apps, SEO tools).
- Management (accounting service discounts, legal consultancy).
- Lifestyle (restaurant discounts, sports club perks, car rental, movie tickets, or just a free beer at a local pub).
These perks are similar to fringe benefits offered by employers.
Sometimes, coworking spaces surprise their members with unexpected perks, such as 3D printers, meditation rooms, and even favorite flowers.
Remember, the best perks are the ones that fit your space and your members. Don't be afraid to get creative and offer something unique.
Building a Perks Package Your Members Will Love
Creating a perks package that truly excites your members is about more than just throwing in a few extras. It’s about understanding what your members value and building a package that meets their needs.
Partner Up
- Local Love: Team up with nearby businesses to offer exclusive discounts or perks to your members. Think coffee shops, gyms, restaurants, or even local retailers.
- Strategic Alliances: Explore partnerships with complementary businesses like software companies, marketing agencies, startup consulting firms, or financial advisors.
Create Your Own Magic
- Member-Centric Events: Host workshops, networking events, or panel discussions to foster community and provide value.
- Wellness Focus: Offer wellness programs like yoga or meditation to help members recharge.
- Flexible Options: Cater to different needs with a variety of membership plans.
- Referral Rewards: Incentivize members to spread the word about your space.
- Upgrade Opportunities: Create paths for members to enhance their experience with premium perks.
Make it Personal
- Listen to Your Members: Regularly seek feedback to understand what they want and need.
- Track What Works: Monitor perk usage to see what’s popular and what’s not.
- Adapt and Improve: Continuously refine your perk package based on member feedback and changing trends.
What Coworking Members Truly Want: Research Highlights
Showcasing Your Perks: A Member's Guide to Goodness
You've curated a fantastic collection of perks to enhance your coworking space. Now, it's time to ensure your members know what they're missing out on.
Create a Perks Catalog
Imagine your perks as a treasure trove your members can explore. To make this a reality, consider these steps:
- Centralized Hub: Designate a dedicated space, whether digital or physical, to showcase your perks. Make it easily accessible and visually appealing.
- Categorical Clarity: Organize your perks into easily understandable categories like "Boost Your Business," "Wellness Wonders," or "Community Corner." This helps members quickly find what they're looking for.
- Simplify the Application: Make it a breeze for members to claim their perks. Online forms or direct contact options work best.
- Keep it Fresh: Regularly update your perk offerings to keep things exciting and relevant.
Unlocking Your Members' Desires: The Power of Perk Data
Your members' choices are a goldmine of information. By carefully analyzing how they interact with your perk offerings, you can gain incredible insights into their wants, needs, and preferences.
Data-Driven Decisions
Imagine having a crystal ball into your members' world. By tracking which perks are hot and which ones are not, you can:
- Discover hidden gems: Identify underutilized perks that might shine with a little extra attention.
- Uncover member passions: See what excites your members and tailor your offerings accordingly.
- Measure what matters: Track how perks impact member satisfaction and retention.
Armed with this knowledge, you can transform your coworking space into a member-centric hub that truly delivers.
Over to You
Your membership perks are your secret weapon. They can be the deciding factor for potential members and a powerful tool for boosting member satisfaction. The best part? Building a fantastic perk package doesn't have to be a headache.
Imagine a world where managing your perks is as easy as creating a playlist. With the right tools, you can effortlessly organize, promote, and track your membership benefits.
Ready to transform your coworking space into a perk powerhouse?
