When was the last time you checked your reviews?
For many coworking operators, days—sometimes weeks—pass before they look at what members and visitors are saying online. Yet those reviews are often the very first touchpoint potential customers see. You must master your online visibility to fill your desks consistently. Google Maps is where many potential members begin their search, but turning visibility into bookings requires going beyond the basics.
Own your Google Business Profile like a pro
Treat your Google Business Profile as a digital storefront.
- Showcase your real inventory, not just your address and phone number.
- Use the Products tab to list what you offer—such as “Day Pass - $25” or “Meeting Room A - $40/hr.” Prospects immediately see your offers, just like a menu in the window, inviting them in without extra steps.
- Booking links are another game-changer. Instead of just a phone number, use the Appointment or Booking URL field—link it directly to your booking platform. This makes the process frictionless: someone clicks, picks their time, and voila—they’ve booked their spot. Streamlined, simple, and exactly what busy professionals want.
- Add specific Attributes to your profile, like “Gender-neutral restrooms,” “Wheelchair accessible,” or “Printing services.” These connect your space to the exact needs of remote workers searching nearby.
Generate recurring revenue and offer exceptional customer experience at your shared or coworking space
Managing your profile at scale
Here’s where many coworking operators hit a wall. The challenge is no longer understanding what needs to be done, but doing it consistently at scale. Keeping dozens of profiles aligned manually is nearly impossible: information drifts across platforms, photos become outdated, and reviews pile up faster than teams can respond.
This is where automation tools make a meaningful difference. Platforms like Getpin help centralize profile updates, synchronize data across directories, and maintain a steady reputation workflow without the repetitive manual work. It’s not an added “bonus” but a structured way to maintain visibility and trust across your entire network —the way both users and search engines expect.
With a well-organized location management process, Google Maps does more than display your coworking space on a map—it steadily drives new members to your desks. Your team can stay focused on hospitality and community, while the operational details run smoothly in the background.
Keep content and engagement flowing
Regularly post Google updates about new offers, workshops, or special events. This signals to Google—and your community—that your space is active. Fresh posts confirm your coworking space is a thriving hub, not just a listing.
Seed your Questions & Answers section with detailed responses. When prospects have a question about parking or late access, they find answers instantly, without delay or the need to call.
Q: 'Is coffee included in the Day Pass?'
A: 'Yes, unlimited barista coffee is included.'
Reviews that build trust and drive action
Reviews are the social proof that turns curious visitors into committed members. After every visit, make it effortless for people to leave feedback by sharing direct review links. Responding to each review whether it’s praise or constructive criticism are signals that your team is attentive, engaged, and committed to improving the member experience.
Managing reviews across multiple platforms can quickly become too much of a challenge, especially for operators with multiple locations and no staff to monitor them. This is where automation comes in. Business automation platforms such as Getpin ensure that the process is organised and consistent, allowing Google Maps to transform from a simple list into a reliable tool for generating high-interest orders.
Turn Google Maps into your coworking space's strongest sales channel. Don't just show up. Give the right information, remove friction, and stay relevant so potential members can book instantly. For example:
Coworking spaces that actively manage their Google Business Profile have reported up to a 20% increase in bookings within three months of optimization.
This quick success metric demonstrates how pivotal an optimized profile can be in driving engagement and conversions.
Manage all of this with precision and scale to set your coworking network apart. Use smart platforms to automate updates, consolidate reviews, and keep your digital presence sharp. Let your team focus on inspiring workspaces while your profiles work to fill those desks daily.
As the year draws to a close and teams dive into strategic sessions, annual reviews, and planning for 2026, demand for flexible meeting rooms and productive work environments naturally rises. Many of these searches begin on Google Maps and more often from people looking for a space they can trust on short notice. Make sure your listing clearly reflects who you are, what you offer, and why your space is the right place.
Quick audit
- Are holiday hours updated?
- Is the booking link working?
- Are there photos of the new meeting rooms?
