Imagine a potential member walking into your coworking space for a tour. They grab a coffee, look around the lobby, and see a TV screen.
- Scenario A: The screen is black (turned off) or looping a generic static image or welcome message.
- Scenario B: The screen is alive with photos of yesterday’s happy hour, a "member of the week" spotlight, and a real-time feed of tweets praising your high-speed WiFi.
Which scenario sells a membership?
In 2026, a "social media wall" isn't just a flashy gimmick; it is your space’s digital campfire. It is where your online community meets your physical space, creating a sense of belonging that spreadsheets and email newsletters simply cannot match.
If you have blank screens in your lobby, you are wasting prime real estate. Here is why you need a social media wall and how to set one up that actually drives revenue.
Executive summary for coworking operators:
A social media wall transforms underutilized screens into a community-building asset. It drives revenue by:
- Boosting sales: Providing instant social proof for tour prospects.
- Increasing retention: Making members feel valued through "ego-boost" features.
- Scaling awareness: Promoting events where members actually see them—in the kitchen and lobby.
- Direct monetization: Selling digital ad slots to local partners and members.
What exactly is a social media wall?
A social media wall is a digital display (usually a TV or projection) that aggregates and displays content from various social media platforms like Instagram, LinkedIn, X (Twitter), and Facebook in real-time.
It pulls content based on:
- Hashtags: (e.g., #WorkAtSpacebring)
- Mentions: Posts that tag your business account.
- Internal feeds: Posts from your Spacebring community feed.
Instead of a static poster that fades into the background, a social wall is dynamic. It changes every time someone posts, giving members a reason to look at it, and a reason to post.
5 Ways digital signage boosts coworking space member retention and revenue
Why should you invest time and budget into this? Because it solves three of the biggest problems coworking operators face: marketing, retention, and event attendance.
1. The ultimate "FOMO" sales tool
When a prospect walks in for a tour, they are asking themselves one question: "Do people actually like working here?"
You can tell them "Yes," or you can let your members prove it. A social wall displaying user-generated content (UGC), like a freelancer posting a selfie with their latte or a startup celebrating a funding round in your conference room, acts as instant, undeniable social proof.
It creates FOMO (Fear Of Missing Out). The prospect sees a vibrant, active community on the screen and instinctively wants to be part of it. It turns your lobby into a passive sales agent that works 24/7.
2. Automated community building (the "ego" boost)
Let’s be honest: everyone likes seeing their face on TV.
When you display member content on a large screen, you provide a subtle "ego boost" that strengthens emotional ties to your space. If "Sarah from graphic design" sees her Instagram post about her new project featured on the lobby wall, she feels seen and valued.
This creates a positive feedback loop:
- Member posts about your space.
- The member sees their post on the wall.
- Members feel validated and post more often.
- Other members see this and start posting to get featured.
Suddenly, you aren't begging people to tag you on social media; they are competing to do it.
3. Solving the "I didn't know about that event" problem
How many times have you hosted a workshop or happy hour, only to hear members say, "Oh, I didn't know that was happening today!"?
Emails get buried. Slack messages get muted. But a bright, animated screen in the kitchen or elevator bank is hard to ignore.
A social wall allows you to mix promotional content with social content. You can set the screen to display an event flyer every 5 social posts. This ensures your announcements are seen by people when they are disengaged from work, like when they are grabbing water or waiting for a meeting.
Generate recurring revenue and offer exceptional customer experience at your shared or coworking space
4. Revenue generation via sponsorships
Your screens are valuable advertising space. Once you have a captivating feed running, you can monetize it.
- Partner ads: diverse revenue streams are key. Charge local coffee shops, gyms, or print shops a monthly fee to have their ad rotate on your wall.
- Member ads: Allow members to purchase "boosted" slots to promote their own services to the community.
- Sponsor shoutouts: If you host a hackathon sponsored by a tech company, giving them prime visibility on your social wall is a high-value perk you can include in the sponsorship package.
The "digital real estate" revenue model
Suggesting these packages to your members turns your social wall from an expense into a profit center.
1. The "community spotlight" (internal growth)
Target: Freelancers or small agencies within the space.
- Price: $50 - $75 / month
- What they get: One dedicated "member spotlight" slide in the 20% "fun/news" rotation.
- A "call to action" (e.g., "Need a logo? Visit Sarah at desk 4!").
- Guaranteed 5x daily resharing of their tagged Instagram/LinkedIn posts to the main wall.
2. The "local partner" (external ecosystem)
Target: Nearby coffee shops, gyms, or print centers.
- Price: $150 - $200 / month
- What they get: * A high-visibility ad slide every 10 social posts.
- A unique QR code on the screen for a "coworker discount" (allows you to track their ROI).
- "Official partner" status on the social wall footer.
3. The "event takeover" (short-term boost)
Target: Companies hosting a workshop or hackathon in your space.
- Price: $100 / day (add-on to room rental)
- What they get: 100% of the non-UGC content dedicated to their branding.
- Live "leaderboard" or "Welcome [company name]" graphics.
- Real-time aggregation of the event-specific hashtag to drive attendee engagement.
Don't leave money on the table. By offering tiered digital signage packages, operators can often cover the entire cost of their community software and hardware within the first three months.
5. Bridging the gap between digital and physical
In a hybrid world, your community exists in two places: inside your app and inside your building. A social wall bridges this gap.
By integrating your Spacebring community feed or displaying recent blog posts, you remind physical members that there is a digital conversation happening too. It encourages them to open the app, engage in the comments, and connect with members who might be working remotely that day.
How to set up your social wall (practical guide)
You don't need an IT degree or an expensive AV team to set this up. Here is the modern "tech stack" for a coworking social wall.
Step 1: the hardware
You likely already have the hardware. Any standard smart TV (Samsung, LG, TCL) will work.
- Budget option: An Amazon Fire TV Stick or Google Chromecast plugged into an existing TV.
- Pro option: A dedicated digital signage player (like a Raspberry Pi or Intel NUC) if you want to schedule complex content loops (e.g., turning off screens automatically at night).
Step 2: the software (aggregators)
You need a tool to "listen" to social media and pull the posts into a beautiful layout.
- Walls.io or Taggbox: These are popular tools that let you connect to Instagram, LinkedIn, and Twitter. They offer moderation features so you can approve posts before they go live (essential to avoid trolls!).
- Spacebring integration: If you want to display internal events or community news, you can use a browser-based display tool to cast your Spacebring events calendar directly to the screen.
Step 3: the content strategy
Don't just turn it on and walk away. A stagnant wall is worse than a blank one.
- The mix: Aim for a 50/30/20 mix.
- 50% user content: Member posts, selfies, project launches.
- 30% space news: Event reminders, "welcome new members" slides, WiFi password reminders.
- 20% fun/news: Local weather, inspirational quotes, or tech news tickers.
Best practices for coworking space owners
1. Moderation is mandatory. Never set a social wall to "auto-publish" based on a hashtag. Competitors or bots can hijack hashtags. Always use a tool with a "manual approval" queue, or set filters to block profanity and competitors' names.
2. Encourage participation via QR codes. Place a small sign next to the TV: "Want to be featured? Post with #YourSpaceName or scan here to upload." This lowers the barrier to entry and prompts immediate action.
3. Location matters. Don't put the screen in a quiet library zone where it will distract from deep work.
- Best spots: Lobby (for visitors), kitchen (for members waiting for coffee), and event space (as a backdrop).
4. Highlight your "internal" influencers: Identify the 3-5 members who are most active on social media. Ask them personally to post and tag the space to seed the wall with high-quality content. Once others see "cool" content on the screen, they will follow suit.
Final words: turn screens into assets
In the era of digitization, a TV screen is no longer just a rectangle on the wall, it is a canvas for your community’s culture.
By implementing a social media wall, you are doing more than just decorating; you are validating your members, automating your marketing, and creating a vibrant atmosphere that screams "life happens here."
Ready to digitize your space even further? From unlocking doors with a smartphone to booking rooms in seconds, Spacebring automates the heavy lifting so you can focus on community. Book a demo with a Spacebring product expert today to see how our platform connects your people, space, and technology.
