Remember those pre-pandemic times when remote or hybrid workers were rare to come by? Things have shifted drastically in the last five years.
- 32.6 million workers work remotely in the United States.
- 70% of job seekers opted for hybrid work as their preferred option.
- Only 19% prefer a completely in-office job.
If you are a coworking space owner, this is good news for you. The market is ripe with opportunities for you to generate more leads and drive more profit. The only question – “Are you ready to grab them?”
Not sure? Don’t worry, we have you covered. Let us delineate 10 lead generation strategies that actually yield results in 2026.
What is lead generation and why is it important?
Lead generation is the process of luring in potential prospects who have shown interest in your coworking space and coaxing them to convert into customers.
The truth is, the demand for coworking spaces is increasing, but so is the competition in the market.
Also, you are marketing in an era where your buyers are more aware than ever. Gone are the days when they used to come across one touch point before buying something. These days, they lurk on your brand's social media, do their research, and seek reviews from other customers.
Their buyer’s journey has also changed. It is no longer linear. Instead, they keep looping back and forth before making a purchasing decision.
Given the current scenario, rolling out campaigns using efficient lead generation marketing strategies is the only way to differentiate yourself from the others and succeed in this crowded market.
Given the current scenario, rolling out campaigns using efficient lead generation marketing strategies, something a B2B lead generation agency would advise as well, is the only way to differentiate yourself from the others and succeed in this crowded market.
Let us discuss in detail how you can do it.
Top 10 best lead generation strategies for coworking spaces
Here is a list of our picks of the top 10 strategies that you can use to generate leads and fill up those empty seats real quick.
1. Grow your email list
When done right, email marketing can be an incredible tool for lead generation. This means highly relevant content instead of sending the same message to everyone. Here are a few ways to do it.
- Create highly segmented email lists based on their location, profession, demographics, and other factors. This will help you send messages they want to see.
- Personalize your emails for maximum engagement. Before launching those campaigns, use an email validation tool to clean and verify your list, and consider running your email content through a ChatGPT content checker to ensure optimal performance, so your messages actually reach real inboxes.
- While you should actively chase behind warm leads, remember to check in with your cold leads every now and then. One email might be all it takes to change their mind about signing up with you.
However, make sure you don’t go overboard with your marketing efforts, or you might end up scaring them away.
2. Level up your social media game
The secret to generating more engagement isn’t polished content anymore; it is content that your target audience finds relatable. Come up with content ideas that showcase a community, not just a building with top-tier amenities.
- Use visual storytelling methods to create reels on Instagram.
- Learn how to make a reel on Facebook to expand your reach to a broader demographic.
- Create engaging and interactive stories on various social media platforms.
- Leverage LinkedIn for B2B leads and corporate clients.
- Jump in on TikTok trends to generate more reach.
Another great way of creating engagement via social media is raw and unfiltered testimonials from your users. You can also turn offline interactions into digital engagement by exploring creative ways to give out business cards that feature QR codes linking directly to your Instagram or TikTok profiles. Ask your users to create social media posts, tagging your space. This way, you get to promote your space to their followers without spending a penny.
For instance
Common Desk, a U.S.-based coworking space provider, has an Instagram page that shows their amenities, community, and even their resident dog. This shows that the space has a soul and isn’t just another building.
3. Start a referral program
One marketing strategy that a lot of marketers sleep on is organic word-of-mouth marketing or WOMM. Don’t make this mistake. Create a referral program where your existing customers refer your space to new customers.
Identify customers who have been with you for a long time or have given you positive feedback. They are more likely to bring in new customers.
You can also throw in a few offers as incentives for customers who refer. You can include gift hampers, discounts, and even free months.
You can also come up with exclusive, invite-only community events to create more buzz.
WOMM allows you to utilize your existing community for outreach. This doesn’t just ensure warm leads but also creates a sense of loyalty.
For example
WeWork, a top coworking company, offers up to 10% of the membership fee in rewards if you can successfully refer someone you know.
4. Offer a free trial
You know what can generate more interest in the minds of your target audience instantaneously? Offering them a free trial. Create a campaign offering a day or so of free usage of your space. This allows them to visit your space, check out what you offer, and see if your space matches their requirements.
You can consider showing your space, its amenities, and the community it has fostered on the tour. This doesn’t just give your target audience clarity about what to expect, but also gives you a chance to answer all the questions they might have about your space.
For instance
Regus offers a free trial to possible leads, allowing them to experience all the amenities before purchasing a membership.
5. Curate your Google business profile
If you still haven’t updated your Google Business Profile in 2025, you are clearly missing out.
Upload high-quality photos of your space. Don’t limit it just to pictures of your building and its amenities. Instead, exhibit a variety through photos of the busy days, the celebrations, the empty rooms, and more.
No one likes to waste their time and resources on pointless trips. So, you must make sure that:
- Your working hours are clearly listed, including details such as whether your space is closed during holidays or if you stay open for extended hours.
- All the details are up-to-date.
You should also ensure that your details, such as phone number, website link, email ID, and address, are accurate and consistent everywhere.
Consider adding descriptions that reflect what people generally search. For instance, if your coworking space is in Houston, you can add something like “coworking space in Houston Downtown.” This will make it easier for your space to rank in Google searches.
You can ask your community to leave positive reviews on your page. This shows potential customers that your place is definitely worth consideration.
6. Create a good website
One of the top Lead Generation Strategies you can incorporate in your marketing campaign is having a great website. Why? Because your website is one of the first things your target audience will visit. If it's outdated, slow to load, or poorly designed, your customers will immediately start looking for other options.
- Make sure your landing pages are easy to navigate.
- You should also list all the features you offer clearly.
- Place CTAs strategically to guide your visitors about the next course of action.
- Don’t forget to include responsive design in your website, or you will actively lose out on leads who use their mobile phones for research.
- Use relevant SEO friendly keywords in your landing pages, Alt text, meta titles, and meta descriptions.
- Include high-quality photos that clearly showcase your space. You can also include photos of the community.
- Put up reviews and testimonials from your present clients. This creates trust and a sense of credibility.
For example
Popular flex space company Industrious uses targeted landing pages for specific cities and neighborhoods. When a possible lead lands on those pages, the website offers space tours and personalized quotes based on team size.
The coworking website template that actually converts (free PDF)
7. Roll out engaging content marketing campaigns
Content marketing still rules in 2026. Why? Because it educates your target audience, answers any questions they might have, and helps you build trust.
The best part? It is much cheaper than other forms of marketing.
Consider publishing blogs, ebooks, case studies, videos, and other forms of content that offer some value to your target audience. You can also use an AI content optimization tool to enhance your content’s effectiveness. You can then grow your email list by asking for their email address via embedded forms or gated content.
You can also consider putting up virtual tours or podcasts to get more engagement.
However, remember to only publish relevant content. Pumping out unnecessary content puts your reputation under scrutiny. Think from the perspective of your target audience and only create content that will engage them.
8. Host events
If you are looking to show off the perks of joining your space, hosting networking events can be a great way to go about it. It doesn’t just show your target audience the amenities you offer but also gives them an understanding of the community they will be joining. You can consider the following activities:
- Organize game nights where the attendees play board games, quizzes, etc.
- Arrange panel discussions.
- Collaborate with an investor for a Q&A & session.
- Host a happy hour every week.
You can also use these events to collect email addresses and add them to your email list. Hit them with a message every now and then. Sometimes, that’s all it needs for your target audience to take the plunge and subscribe to your service.
100 coworking event ideas
9. Run hyper-targeted local ads
Your next lead might be right next door, and you might still miss them. How to ensure that you don’t? Run targeted local ads. Yes, it’s that simple. Leverage platforms like Instagram, Facebook, and Google Ads to market your space to professionals within a certain radius of your space.
Make your ads creative by talking about the various challenges they face and how your space can help overcome them. For instance –
- “Noisy neighbors interrupting your Zoom calls?”
- “Tired of working from an office space that just doesn’t seem right?”
This kind of targeted messaging helps you speak directly to your target audience, increasing your chances of making a sale. Couple it up with a free trial or an invite to a networking event to make things more enticing.
For example
Industrious partnered with Algofy, a digital marketing agency, to run a multichannel marketing campaign targeting professionals who were looking for flexible workspaces in prime neighborhoods.
The campaign used hyper-local ads and retargeted website visitors with call to action to book a tour of space,
10. Leverage corporate coworking
Looking for fail-safe B2B lead generation strategies that actually work? We have one! It’s corporate coworking.
It is basically a space that companies use to increase collaboration, offer remote work options, and cut down on office costs without losing access to top-notch amenities.
You can target such companies and ask them to try out your space by sending a small team for a limited time. After the time is over, you can curate a membership option that matches their need.
You can start the process by reaching out to different decision-makers, such as C-Suites, HR professionals, and business owners, highlighting the perks of your space.
That’s all
Standing out in 2026’s crowded business scene is a little tricky, to be honest. But here’s the thing – once you get the hang of what works for you, there’s no stopping you. How to do so? Try out the Lead Generation Strategies we discussed above and find out the combination that drives the results you desire.
Mix and match strategies, get creative, and watch those empty spots fill up in no time. Good luck!
