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The future of coworking: Building flexible tech stacks for growth and innovation

Manish Dhane
Manish Dhane
The future of coworking: Building flexible tech stacks for growth and innovation

The coworking industry stands at a crossroads. As hybrid work reshapes the professional world, operators face immense pressure to deliver more than space—they must now orchestrate connected, tech-enabled communities that can flex, scale, and adapt in real time. Yet, many spaces still grapple with outdated, fragmented systems: members endure inconsistent experiences, operators drown in admin, and opportunities for innovation are lost to manual tasks and software silos.

This is not just a theoretical concern. Recent data shows the global coworking market was valued at $22.01 billion in 2024, with forecasts to reach $82.12 billion by 2034—a 14.1% annual growth rate. Yet with this expansion comes complexity:

  • Nearly half of coworking spaces struggle to turn a profit; 25% report outright losses.
  • A whopping 59% of businesses plan to expand office space via coworking in the next two years, but cite expectations for automation, personalization, and seamless integration as make-or-break factors for their choice.

Hybrid and remote trends have accelerated demand for “work from anywhere” environments, while competition intensifies globally (India’s market alone projects 7% growth to USD 2.91 billion by 2030).

It's clear—the winners in the next decade won’t be those with the fanciest furniture. Success will go to operators with future-ready, integration-first tech stacks that put flexible workflows and actionable data at the core. That’s where Spacebring, the unified coworking space management platform, and viaSocket, the automation and integration layer, step in to define the new operational standard.

Together, Spacebring and viaSocket integrations are redefining the foundation of modern coworking operations.

Rethinking the coworking tech stack

In the coworking context, a tech stack refers to the interconnected platforms and tools operators rely on to manage members, operations, community, and finance. In the past, many spaces adopted rigid all-in-one solutions that promised simplicity but could not adapt when new business models or emerging technologies appeared.

But coworking has changed:

  • Hybrid work momentum means members switch between being in-office, remote, or distributed teams.
  • Raised expectations drive demand for mobile-first, automated, and personalized experiences.
  • Operational efficiency pressures teams to automate repetitive work while optimizing resources.
  • New business models such as enterprise partnerships, event hosting, and virtual coworking open up fresh revenue streams.

Static systems can’t keep up with this pace of change. That’s why operators are embracing Spacebring as their operational hub and viaSocket as the connective tissue for automation. The result is a dynamic, modular ecosystem capable of adapting continuously to both today’s demands and tomorrow’s opportunities.


Coworking space trends 2025



Core components of a modern workspace stack with Spacebring

A successful coworking operation needs more than just desk management. It requires a comprehensive, integrated stack—and this is precisely what Spacebring delivers:

Technology for coworking space
Workspace management and member engagement

Spacebring becomes the digital face of the coworking brand. Members can manage bookings, subscriptions, participation in events, and even their networking activity through one unified interface. Operators gain visibility into occupancy, availability, and trends all from a centralized dashboard.

1. Billing and finance automation

Spacebring supports flexible billing models—recurring memberships, hourly passes, usage-based pricing—all integrated seamlessly with financial platforms. With viaSocket automation, billing reconciliation flows automatically into accounting software, removing errors and hours of manual processing.

2. Access control and security

With Spacebring’s API-driven approach, coworking operators integrate smart locks and access systems directly. viaSocket then takes this further by syncing access permissions in real-time—for example, when a member subscribes or cancels.

3. Community and communication

Spacebring fosters community through member portal, feed, and event scheduling. Through viaSocket automation, these communications can be pushed into external channels like Slack, WhatsApp groups, or email newsletters, ensuring consistent engagement.

4. Analytics and reporting

Spacebring’s robust analytics help operators understand booking patterns, member engagement, and financial health. viaSocket widens this by unifying these insights with data from CRMs, payment apps, or IoT usage sensors into a single analytics layer.

The true strength of this stack lies in interoperability. Spacebring’s open design invites integrations, and viaSocket ensures every system collaborates effortlessly.


Industry data: Proof of change

This transformation is no longer optional for operators. According to recent surveys:

  • 89% of business leaders say personalization powered by technology is key to workplace success.
  • Automation tools now save teams 15–20 hours weekly, letting them focus on member experience instead of admin churn.
  • The most profitable spaces are those which automate not just onboarding, but nuanced operations—from dynamic pricing to AI-driven sales and smart access control.

The role of integration: Turning Spacebring into a competitive advantage

For many coworking operators, the largest hurdle is not acquiring new tools but connecting existing ones. Without integration, valuable time is lost entering the same data twice, member experiences fracture across systems, and insights remain locked in silos.

Spacebring neutralizes this with its integration-first architecture. It acts as the operator’s control center while ViaSocket automates communication between all other software platforms. Together, they transform a patchwork of disconnected tools into a harmonious system.

Competitive advantages of this integration include:

  • Unified member experience: From the app to invoices to access control, members engage with one seamless ecosystem.
  • Operational efficiency: Automations cut redundant work, letting staff focus on hospitality and community.
  • Data intelligence: Consolidated data pipelines provide actionable insights, driving smarter decision-making.

Integration is not a background function; with Spacebring and viaSocket, it becomes a core differentiator.


Top 11 coworking space software integrations for 2025


Advanced automation recipes: Unlocking the true power of the stack

The next phase of coworking automation goes far beyond “set and forget” onboarding. Operators are deploying sophisticated, high-impact automations to maximize efficiency, drive growth, and create safer, more engaging environments:

1. AI-powered dynamic pricing and utilization optimization

Automatically adjust desk and meeting room prices in real-time based on demand, location, and historical usage data. For example: viaSocket syncs occupancy sensors and Spacebring booking data to tweak pricing for underutilized rooms, maximizing yields and providing deals precisely when spaces would otherwise sit empty. 

Industry leaders report an over 50% boost in revenue via AI-driven, dynamic pricing models.

2. Lead nurturing and conversion workflows

Connect Spacebring, viaSocket, and CRM platforms to create an always-on, AI-powered sales agent. The system:

  • Instantly responds to new inquiries from websites, WhatsApp, or chatbots.
  • Qualifies leads by asking context-based questions (e.g., “Are you seeking a private office or hot desk?”).
  • Automatically schedules tours, sends follow-up reminders, and nudges leads to complete bookings or trials.

This ensures zero lead leakage—and spaces with automation here convert up to 25% more website visits to paid tours and memberships.

3. Automated security and compliance monitoring

Go beyond simple access control—deploy AI-integrated video systems (via viaSocket) that:

  • Track entry/exit patterns, flagging tailgating or unauthorized entries.
  • Trigger instant alerts and access lockouts if policy is breached.
  • Log all incidents and automate compliance report generation for audits.

4. Member retention triggers and experience personalization

With Spacebring tracking engagement and viaSocket bridging with email/SMS tools:

  • Members who show reduced engagement are automatically sent targeted reactivation offers, event invites, or personalized check-in messages.
  • Anniversaries and milestones trigger unique “surprise and delight” rewards, strengthening the sense of community and retention.

5. Automated resource and energy management

Integrate IoT data for lights, HVAC, and AV equipment. When bookings are scheduled in Spacebring, viaSocket ensures spaces are prepped (lighting, AC, presentation tech on), then powers down resources once vacated—dramatically reducing operational costs and sustainability footprint.

Automation as a growth catalyst

Even the best-connected coworking spaces require automation to scale sustainably. Manual processes—like sending invoices, activating access cards, and reporting usage—slow growth and introduce errors. viaSocket elevates Spacebring into an automation-powered growth engine.

Examples include:

1. Seamless member onboarding and access management

When a new member registers in Spacebring, viaSocket automatically creates their access credentials, invites them to community channels like Slack, and sends welcome materials. This ensures a smooth and efficient onboarding process, without any manual effort or oversight, reducing the chances of human error.

<script 
 primaryApp ="spacebring"
 appName1="slack"
 id ='viasocket_integrations' 
 crossorigin="anonymous"
 src="https://integrations.viasocket.com/integrations.js"></script>

2. Automated booking and invoicing

Once a member books a desk or meeting space, viaSocket automatically generates the corresponding invoice and reconciles it with the operator’s accounting system. This eliminates manual billing, reduces errors, and streamlines financial operations, allowing operators to focus on other important tasks.

3. Integrated communication and engagement

Through integration with tools like CRM systems, payment gateways, and Slack, automation keeps all members and operators connected. viaSocket can update CRM profiles with new member information, track membership renewals, and send automated payment reminders. Additionally, it can push important announcements, such as new events or offers, directly to community channels like Slack, fostering engagement without additional effort.

<script 
 primaryApp ="spacebring"
 appName1="hubspot"
 id ='viasocket_integrations' 
 crossorigin="anonymous"
 src="https://integrations.viasocket.com/integrations.js"></script>

Automation through this combined system eliminates repetitive strain while giving operators the scale advantage typically reserved for large enterprises.

Spacebring in action: The modular digital backbone

Unlike legacy workspace software, Spacebring is purpose-built as a modular platform. It doesn’t force operators into its way of working—it adapts to theirs. This flexibility is why it seamlessly works with viaSocket, enabling operators to compose their own coworking ecosystem.

Highlights of this modular design include:

  • Full member self-service: Members take control over their subscriptions, bookings, and community interaction without needing staff intervention.
  • Third-party integrations without friction: Tools for payments, IoT access, or marketing sync natively with Spacebring, extended further through viaSocket automations.
  • Agility at scale: New locations, business models, and service layers can be adopted in months, not years—because the backbone is already adaptable.

The real-world impact? Operators using Spacebring with viaSocket consistently report reduced overhead, faster expansion, and increased member retention because operations are smoother and communities more vibrant.

Discover how hundreds of spaces worldwide unlock success and grow better with Spacebring

Best practices for building a resilient, future-ready stack

Building the tech backbone of tomorrow requires foresight and discipline. Spacebring and viaSocket embody the key practices every operator should embrace:

  • Interoperability first: Avoid closed systems. Use open-standard platforms like Spacebring to ensure future adaptability.
  • Plan scalability into the core: Spacebring allows modular expansion for new locations, services, and business models.
  • Conduct integration health checks: viaSocket flows should be reviewed regularly to ensure data integrity across updates.
  • Balance tech and people: Automation should empower staff to focus on hospitality and human connection, not replace it.

This strategy guarantees coworking spaces are not only efficient today but resilient tomorrow.

Looking ahead: Trends shaping the Spacebring + viaSocket era

The coworking industry is on the cusp of a new technological era, and Spacebring with viaSocket are at the heart of these changes:

  • AI-powered personalization: Imagine booking automation within Spacebring that uses historical data to recommend desks or events tailored to each member.
  • Predictive analytics for operators: With unified data, viaSocket can help forecast churn risk or resource demand, enabling proactive decision-making.
  • Smarter spaces: IoT-enabled devices adjusting lighting or access dynamically, fully integrated into Spacebring workflows.
  • Composable digital ecosystems: Instead of settling for a fixed stack, operators will finally have “lego-like” systems, assembled around Spacebring’s API-first core and powered by viaSocket workflows.

The trend is clear: coworking is moving towards becoming adaptive, intelligent, and interconnected.

Coworking is no longer about renting desks—it’s about curating experiences, scaling communities, and innovating continuously. Achieving that requires a future-ready stack where interoperability, automation, and adaptability are built into the core.

Spacebring delivers this backbone as the modular, integration-first platform for workspace management and community growth. viaSocket powers it with seamless automation and cross-platform intelligence, ensuring everything works together flawlessly.

Schedule a personal demo to discover how Spacebring could benefit your shared space business

Together, they represent not just tools, but the definitive infrastructure of modern coworking. For operators, the message is clear: The future is flexible, composable, and integration-driven—and Spacebring with viaSocket are leading that future today.

Manish Dhane

Written by Manish Dhane

Digital marketing consultant passionate about optimizing workflows and scaling SaaS growth with ViaSocket. Happiest when solving tough tech challenges and sipping on strong coffee.


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